U23D Only Available In 25 IMAX Theaters For Launch: Wide Release In February

I have been getting quite a few emails asking about when and where the U23D movie will be playing - here is the confirmed update:

U23D will be playing in 25 IMAX Theaters ONLY for the January 23rd release date. Look for a wide release in the rapidly growing REAL D theaters later in February. You can find your local IMAX theater that is playing host to the movie here.

I can see why they are launching with IMAX as their sound is far superior to any other theater venue and it is going to sound awesome! Of course large screens add to the immersion.

For a great review of the U23D movie, check out this from my friend Alex Billington over at First Showing.

I think one of the greatest opportunities for 3D enabled theaters is going to be LIVE 3D events - musicals, sports, etc. with discounted re-broadcastings of the original in the following days after the LIVE event. Music stars would be able to fully leverage what is turning out to be one of the few remaining revenue opportunities from their music - concerts. Charge prime rates to view a concert LIVE, then reduce the rates for subsequent viewings. Sold out markets or markets that are too small to attract big names would benefit a great deal. Remember, with online sharing, music sales are dropping dramatically. Everybody wins with my scenario outlined above.

Would love to hear your comments on such a strategy for the music industry.