Jim here. 20th Century Fox and McDonald's have partnered in a sweeping move to bring their biggest hits to glasses and tray-liners, Happy Meals and TV commercials. THR reports that their deal is in place through 2010.NIGHT AT THE MUSEUM promos start this month.
One has to assume that AVATAR will be included in this mix and while I am guessing the rebranding of a Quarter CCH Pounder With Cheese isn't going to happen, there will be some cool toys come out of it.
Bring on the marketing blitz folks!! :-)
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