Avatar Toys Show Off Augmented Reality "i-TAG" System

Hi, Michael here with video of the augmented reality "i-TAG" system being demoed in the Avatar section of Mattel's booth here at Comic-Con.

Each Avatar toy will come with a special card. After a one-time software download, any card can be scanned with a webcam, summoning an AMP Suit, RDA Gunship, or other model onto the screen, which can then be moved around or given special commands.

I was very impressed with the quality of the digital models and the speed and fluidity with which the on-screen models responded to user movements or "button" input.

Check out the video below for a demo of the AMP Suit:



RDA Gunship:



The Mattel representatives were giving out the following scannable cards. http://www.avataritag.com/ should have more info soon.