March Expiration Watch: More Musical Chairs (2014)

I'm hard-pressed to find any rhyme or reason in the licensing agreements between Netflix and the studios and distributors who provide its content. You'd think that if you're going to pay for the rights to stream, say, an all-time classic like Billy Wilder's Sunset Boulevard, you'd want it to stick around for more than a couple of months, right? And yet, after debuting in February, this brilliant Hollywood satire is now returning from whence it came (to some virtual equivalent of a studio vault?). The same goes for Play It Again, Sam (review) and Breakfast at Tiffany's, both of which reappeared in January after expiring last year and are once again exiting stage left. Finishing equally brief stays are the underappreciated Racing with the Moon and Catch-22�bringing to mind those on-again/off-again Coppola films last seen in January.

Olivia D'abo, Josh Hamilton

At least Darren Aronofsky's Pi (review) got to stick around for a full year before it gets the axe on the 31st [update: it's been renewed], which is more than can be said for 1995's Kicking and Screaming, which showed up less than 30 days ago and is already getting its pink slip. It's hard to believe the streaming rights to such a small film cost all that much, so why not pay for a longer-term license? Else why bother? After all, despite its many charms, Noah Baumbach's first feature is hardly the kind of prestige flick that will get people signing up for Netflix in droves. Such a brief visit seems far more appropriate (if cynical) for a recent blockbuster, no? Netflix could even build a marketing campaign around it: "Now, for one month only, catch up on all the X-Men movies before the new sequel's premiere!" Heck, do that several times a year prior to big summer and holiday releases, and it would boost business for all concerned (and Netflix might even be able to score a licensing discount in exchange for the joint publicity).

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