Both GUARDIANS OF THE GALAXY Movies Shown Back To Back in 3D!!

Guys - here's some news sent to me that you might want to take advantage of - AND - get some cool collectibles. Enjoy GOTG2 - I know I'll be first in line!

REALD CREATES EXCLUSIVE 3D DOUBLE FEATURE FAN EVENT ALLOWING MOVIEGOERS A ONCE-IN-A-LIFETIME CHANCE TO SEE MARVEL STUDIOS’ GUARDIANS OF THE GALAXY VOL. 2 ALONG WITH THE ORIGINAL GUARDIANS OF THE GALAXY AT SELECT THEATERS ON THURSDAY, MAY 4 NATIONWIDE

Los Angeles, CA – May 2, 2017- RealD, the world’s biggest 3D company has joined forces with some of the nation’s largest theater chains to offer a once-in-a-lifetime 3D double feature of Marvel Studios’ original Guardians of the Galaxy as well as the brand-new Guardians of the Galaxy Vol. 2, exclusively at RealD 3D-equipped theaters. The special double feature screenings will be offered on Thursday afternoon May 4 nationwide at more than 550 locations only in RealD, it was announced today by Travis Reid, President of Worldwide Cinema and Chief Operating Officer for RealD.

Guests who participate in the special fan event will receive an exclusive mini poster and a set of souvenir collectible buttons while supplies last. Participating exhibitors include some of the nation’s largest theater circuits, among them AMC Theatres, Cinemark, Cineplex, National Amusements, and Regal Cinemas. For a list of theaters playing the 3D double feature, visit http://reald.com/#/movies/gotgdoublefeature

“The visuals in the Guardians of the Galaxy universe are stunning and the movies are even more spectacular in RealD 3D. We wanted to create a fan experience as epic as the movies and we can’t think of a better way to get fans excited for the new film than to offer an exclusive double feature event and a chance to experience both Guardians of the Galaxy films back-to-back in 3D,” said Reid.

As the world’s leading 3D cinema system, no company has been more instrumental in perfecting, promoting or providing premium quality 3D experiences to audiences worldwide than RealD.


ABOUT REALD INC.
Globally recognized as the world’s visual technology leader, RealD pioneered digital 3D cinema and today has the world's largest 3D cinema platform. RealD’s dominant market share is comprised of a network of theatres that include more than 29,000 installed screens with a backlog of 3,000 additional contracted installations in 72 countries with over 1,200 exhibition partners. RealD is the world’s preeminent 3D brand, with well over 2 billion people having experienced a movie in RealD 3D.

ABOUT MARVEL STUDIOS’ GUARDIANS OF THE GALAXY VOL. 2
Set to the all-new sonic backdrop of Awesome Mixtape #2, Marvel Studios’ “Guardians of the Galaxy Vol. 2” continues the team’s adventures as they traverse the outer reaches of the cosmos. The Guardians must fight to keep their newfound family together as they unravel the mystery of Peter Quill’s true parentage. Old foes become new allies and fan-favorite characters from the classic comics will come to our heroes’ aid as the Marvel Cinematic Universe continues to expand.

“Guardians of the Galaxy Vol. 2” is written and directed by James Gunn and stars Chris Pratt, Zoe Saldana, Dave Bautista, featuring Vin Diesel as Baby Groot, Bradley Cooper as Rocket, Michael Rooker, Karen Gillan, Pom Klementieff, Elizabeth Debicki, Chris Sullivan, Sean Gunn, Tommy Flanagan, Laura Haddock, with Sylvester Stallone, and Kurt Russell. Kevin Feige is producing, and Louis D’Esposito, Victoria Alonso, Jonathan Schwartz, Nikolas Korda and Stan Lee are the executive producers. Marvel Studios’

“Guardians of the Galaxy Vol. 2” blasts into theaters on May 5, 2017.

Check The Latest TV Spot For Duncan Jones' WARCRAFT!!

Check the latest TV Spot for Duncan Jones' WARCRAFT based on the popular MMORPG from Blizzard Entertainment, World of Warcraft. This is looking GOOD. I was skeptical at first because video game adaptations for the big screen do not have a great reputation, but I did have confidence in Jones to deliver something palatable. And so he has!

I can see the character traits exploding from these creatures and the casting seems particularly well done. The effects? Staggering! Looks amazing. Can't wait!!

Here's the boilerplate for the movie:
From Legendary Pictures and Universal Pictures comes Warcraft, an epic adventure of world-colliding conflict based on Blizzard Entertainment’s global phenomenon.

The peaceful realm of Azeroth stands on the brink of war as its civilization faces a fearsome race of invaders: Orc warriors fleeing their dying home to colonize another. As a portal opens to connect the two worlds, one army faces destruction and the other faces extinction. From opposing sides, two heroes are set on a collision course that will decide the fate of their family, their people and their home.

So begins a spectacular saga of power and sacrifice in which war has many faces, and everyone fights for something.

Directed by Duncan Jones (Moon, Source Code) and written by Charles Leavitt and Jones, the film starring Travis Fimmel, Paula Patton, Ben Foster, Dominic Cooper, Toby Kebbell, Ben Schnetzer, Rob Kazinsky and Daniel Wu is a Legendary Pictures, Blizzard Entertainment and Atlas Entertainment production.

The producers are Charles Roven, Thomas Tull, Jon Jashni, Alex Gartner and Stuart Fenegan. Jillian Share, Brent O’Connor, Michael Morhaime and Paul Sams serve as executive producers. Rob Pardo, Chris Metzen, Nick Carpenter and Rebecca Steel Roven co-produce. Warcraft will be released by Universal Pictures. www.warcraftmovie.com

WARCRAFT opens on June 10 in RealD 3D, IMAX 3D and flat.

What Can You Expect Before And After STAR WARS: THE FORCE AWAKENS At The Theater?

Well you should arrive early as word has it the first trailer for STAR TREK BEYOND is attached to pre-roll in front of STAR WARS: THE FORCE AWAKENS :-) I'm very happy to hear that and hopefully it includes some shots of the movie too and not just an I'm coming soon text laden visual.

As far as after SWTFA, I'm a firm believer in watching all the end credits of a movie I truly enjoy and I fully expect to do so with this movie - but there won't be any mid or end credit scenes to wait for according to director JJ Abrams himself.

But... do stay to honor all those that worked on the movie if you enjoyed it. You can be sometimes very surprised who you see up there to begin with and it's the ethical thing to do :-) Credit where credit is due.

So join me opening weekend for STAR WARS: THE FORCE AWAKENS in 3D! Can't wait. I'll be seeing it in multiple formats and the first will be IMAX followed closely by REALD (UltraAVX). Stay tuned for my review!

STAR WARS: THE FORCE AWAKENS opens on December 18. STAR TREK BEYOND is slated for release on July 22, 2016.
 

A Whopping 65% Of JURASSIC WORLD'S Record International Box Office Was 3D!!

This is absolutely amazing news! Solid facts backing the growing 3D market internationally. And I agree - the only way to see JURASSIC WORLD is in 3D - otherwise you miss all the realism and immersion!!

“JURASSIC WORLD” IN 3D DELIVERS APPROXIMATELY 65% OF UNIVERSAL PICTURES RECORD-BREAKING INTERNATIONAL OPENING WEEKEND

-3D Drives $205 Million of $315.7 Million International Launch-
Major Markets Experience the Epic New Action-Adventure in 3D With 95% of Moviegoers in China Supporting The Enhanced Immersive Experience; Top Performing 3D Markets Include Germany at 89%, Brazil at 78% and Russia at 74%

LOS ANGELES, Calif. (June 15, 2015) – RealD Inc. (NYSE: RLD) announced today that Universal Pictures and Amblin Entertainment’s epic action-adventure, Jurassic World, dominated the worldwide box office this weekend generating approximately 65% of its international 66 market roll-out on 3D equipped screens. 3D ticket sales drove $205 million of the estimated $315.7 million record-breaking international launch.

RealD 3D ticket sales accounted for $70 million of the weekend’s total international box office led by strong performance in countries as varied as China (95%), Germany (89%), Russia (74%), Brazil (78%), and Colombia (77%).

“An event film like Jurassic World is made even more memorable when it’s experienced in 3D. We congratulate our friends at Universal Pictures, Amblin Entertainment, Legendary Films and our exhibition partners all around the world,” said Anthony Marcoly, President of Worldwide Cinema at RealD.

For the third week in a row, the worldwide box office was ignited by films presented in RealD 3D. Jurassic World is just the latest example of recent 3D successes worldwide, which have included San Andreas, Mad Max: Fury Road and Avengers: Age of Ultron among others. Upcoming this summer and through the end of the year, there is growing excitement for 3D titles as diverse as Terminator: Genisys, Minions, The Walk, Inside Out, The Martian, Pixels, Pan, and Star Wars: The Force Awakens, among several others.

The world’s most widely used 3D cinema technology, RealD 3D is installed in more than 26,500 auditoriums by approximately 1,200 exhibitors in 72 countries around the world.

About RealD Inc.
RealD is a leading global licensor of 3D and other visual technologies. RealD's extensive intellectual property portfolio is and can be used in applications that enable a premium viewing experience in the theater, the home and elsewhere. RealD’s core business is the licensing of RealD Cinema Systems and the product sale of RealD eyewear to motion picture exhibitors to enable a premium viewing experience for 3D motion pictures and alternative 3D content in the theater.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Moscow, Russia; Shanghai, China; Hong Kong; Tokyo, Japan; and Rio de Janeiro, Brazil. For more information, please visit our website at www.reald.com. 

About Jurassic World
In the new film, when the massive and mysterious Indominus rex stages an escape and disappears into the jungle, order turns to mayhem and guests turn into prey. Dinosaurs escape into the open, skies and water to engage in an all-out war for survival, and no corner within the world’s greatest theme park is safe anymore.

Chris Pratt, Bryce Dallas Howard, Vincent D'Onofrio, Ty Simpkins, Nick Robinson, Omar Sy, BD Wong and Irrfan Khan star in the 3D epic action-adventure that is directed by Colin Trevorrow and based on characters created by Michael Crichton. The screenplay is by Rick Jaffa & Amanda Silver and Derek Connolly & Trevorrow, and the story is by Rick Jaffa & Amanda Silver. Frank Marshall and Patrick Crowley are producers. Steven Spielberg and Thomas Tull are executive producers. For more information on the movie, please visit www.jurassicworld.com

Will update you as I get more information!!

More Details On JURASSIC WORLD'S 3D Performance From RealD!!

JURASSIC WORLD IN 3D SINKS ITS TEETH INTO APPROXIMATELY 48% OF ESTIMATED $204.6 MILLION DOMESTIC OPENING WEEKEND

RealD 3D Equipped Theaters Generated An Estimated $71 Million Of Which $10 Million Was From RealD 3D Equipped PLF Auditoriums

LOS ANGELES, Calif. (June 14, 2015) – RealD Inc. (NYSE: RLD) announced today that Universal Pictures and Amblin Entertainment’s epic action-adventure, Jurassic World, continued the strong performance of recent 3D titles in the marketplace generating approximately 48% of its domestic opening weekend gross on 3D equipped screens. RealD 3D accounted for an estimated $71 million of the weekend’s total box office. RealD 3D equipped PLF auditoriums were also in high demand, delivering $10 million of the opening weekend’s total.

In addition to its record-breaking box office distinctions and achievements, Jurassic World is the highest grossing domestic debut ever for RealD. The film surpassed the first movie in The Avengers franchise, which earned more than $70 million in RealD ticket sales in May, 2012.

“Jurassic World’s dino-sized debut is another strong indication that moviegoers want excellent 3D experiences and the studios are providing the best 3D offerings in years…maybe ever,” said Anthony Marcoly, President of Worldwide Cinema at RealD. “2015 will be remembered as a watershed year for this format with one of the strongest 3D slates we have ever seen.”

“Jurassic World in 3D is a fantastic experience which brings the audience closer to the action," said Nicholas Carpou, President of Domestic Distribution for Universal Pictures. "It is no surprise to us that audiences are responding in big numbers to this fantastic film."

Even Jurassic World director Colin Trevorrow believes the moviegoing experience is enhanced when his film is seen in 3D. Said Trevorrow, “My goal with this movie was always to make sure Jurassic World felt like a real place and in 3D you feel like you are there… For us, it was about creating the most visceral, immersive experience possible. And this kind of technology (3D) does what I hope the whole movie does, which is make everyone in the audience—regardless of their age—feel like a kid again.”

Recent 3D successes worldwide have included San Andreas, Mad Max: Fury Road, and Avengers: Age of Ultron, among others. Upcoming this summer and through the end of the year, there is growing excitement for 3D motion pictures as diverse as Inside Out, Terminator: Genisys, Minions, The Walk, The Martian, Pixels, Pan, and Star Wars: The Force Awakens, among others.

The world’s most widely used 3D cinema technology, RealD 3D is installed in more than 26,500 auditoriums by approximately 1,200 exhibitors in 72 countries around the world.

About RealD Inc.
RealD is a leading global licensor of 3D and other visual technologies. RealD's extensive intellectual property portfolio is and can be used in applications that enable a premium viewing experience in the theater, the home and elsewhere. RealD’s core business is the licensing of RealD Cinema Systems and the product sale of RealD eyewear to motion picture exhibitors to enable a premium viewing experience for 3D motion pictures and alternative 3D content in the theater.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Moscow, Russia; Shanghai, China; Hong Kong; Tokyo, Japan; and Rio de Janeiro, Brazil. For more information, please visit our website at www.reald.com.

About Jurassic World
In the new film, when the massive and mysterious Indominus rex stages an escape and disappears into the jungle, order turns to mayhem and guests turn into prey. Dinosaurs escape into the open, skies and water to engage in an all-out war for survival, and no corner within the world’s greatest theme park is safe anymore.

Chris Pratt, Bryce Dallas Howard, Vincent D'Onofrio, Ty Simpkins, Nick Robinson, Omar Sy, BD Wong and Irrfan Khan star in the 3D epic action-adventure that is directed by Colin Trevorrow and based on characters created by Michael Crichton. The screenplay is by Rick Jaffa & Amanda Silver and Derek Connolly & Trevorrow, and the story is by Rick Jaffa & Amanda Silver. Frank Marshall and Patrick Crowley are producers. Steven Spielberg and Thomas Tull are executive producers. For more information on the movie, please visit www.jurassicworld.com

Will update you as I get more information!!

Blue Sky Studios PEANUTS by Schulz Trailer #2 Impresses

Tim here, and I have to say that this second trailer for Peanuts coming out in 3D next November is looking better and better with each new trailer. I'll be honest and state that I've been a tad skeptical that these characters, who were drawn in a two-dimensional comic strip, didn't seem like they could translate well to the 3D world. This trailer shows that skeptics are wrong. The animators did a great job with subtle 3D, and what could translate into very pleasing stereoscopic 3D images, and maintaining the classic style and framing of the Peanuts comic strip. The texturing and other modern 3D computer animation techniques are subtle to the eye and invoke the nolstagia we hope to get from this movie. Yet, the trailer hasn't revealed anything about the story yet!

IMDB has this written for the storyline: For the first time ever, Snoopy, Charlie Brown, and the rest of the gang we know and love from Charles Schulz's timeless "Peanuts" comic strip will be making their big-screen debut like they've never been seen before in a CGI-animated feature film in 3D. And if you're yearning for a bit of trivia: This is the first theatrical Peanuts movie in 35 years!

There's also a few still frames below that come with this for you to take a closer look at. It's incredibly impressive what the animators have accomplished. It feels like Charles Schulz drew these.

Peanuts comes to theaters in RealD and Digital 3D November 6, 2015 from Blue Sky Studios and 20^th Century Fox.

3D Geek Alert: Check Out The New HOBBIT Themed RealD 3D Glasses!

Check out these HOBBIT themed RealD glasses that may or may not make it to North American shores. Definitely a striking piece of work! An Italian movie website came up with the image and it looks authentic enough.

To me it looks like an ancient dwarven design - kinda cool to collect I would imagine. I'll be adding it to my burgeoning 3D glasses collection if I can get my hands on a pair!

THE HOBBIT: AN UNEXPECTED JOURNEY opens on December 14.

Source: HobbitFilm.it via Collider

RealD and HNA Group Agree to Install 3D Technology on 500 Cinema Screens Across China

Congratulations HNA Group and RealD! China is indeed ramping up with 3D!!

BEIJING & LOS ANGELES, May 31, 2012 (BUSINESS WIRE) -- RealD Inc., a leading global licensor of 3D technologies, and leading diversified services and integrated operations company, HNA Group, announced today an agreement to install RealD 3D technology on up to 500 cinema screens across HNA's newly formed cinema circuit, HNA Vigor Film Investment. Installations of RealD 3D technology have already begun.

"Going to a 3D movie has become a very popular form of entertainment in China. To cope with the increasing demand, Vigor plans to install RealD 3D on 500 screens in the next five years," said Guo Wei Chen, General Manager of HNA Group. "Brightness is an important factor in ensuring a good cinema viewing experience and RealD delivers crisp, life-like 3D images with its cutting edge technology."

"HNA's entry into the cinema market is an exciting development for China and one RealD is honored to be a part of," said Edman Chan, RealD's General Manager of Greater China, Southeast Asia and Korea for Cinema. "Together, we will create the lifelike and immersive visual experience for the viewing audience that has become synonymous with RealD 3D." 

RealD 3D is currently available on approximately 650 cinema screens in China with future commitments for approximately 1,250 additional installations for a total of approximately 1,900 screens in the territory.

Globally, RealD is the world's most widely used 3D cinema technology with approximately 20,200 screens equipped with RealD 3D (as of March 23, 2012) by approximately 900 exhibitors in 68 countries around the world.


About RealD Inc.

RealD is a leading global licensor of 3D technologies. RealD's extensive intellectual property portfolio is used in applications that enable a premium 3D viewing experience in the theater, the home and elsewhere. RealD licenses its RealD Cinema Systems to motion picture exhibitors that show 3D motion pictures and alternative 3D content. RealD also provides its RealD Display, active and passive eyewear, and RealD Format technologies to consumer electronics manufacturers and content producers and distributors to enable the delivery and viewing of 3D content. RealD's cutting-edge 3D technologies have been used for applications such as piloting the Mars Rover.

RealD was founded in 2003 and has offices in Beverly Hills, California; Boulder, Colorado; London, United Kingdom; Shanghai, China; Hong Kong; and Tokyo, Japan. For more information, please visit our website at www.reald.com .

About HNA Vigor Film Investment (Beijing) Co., Ltd.,

HNA Vigor Film Investment (Beijing) Co., Ltd., situated beside the well-known Beijing 798 Art Zone, as a key subsidiary of HNA Xinahua Culture Holding Group Co.,Ltd., owned by HNA Group (one of China's Top 500 enterprises), exclusively enjoys the unique artistic and cultural atmosphere and possesses an innovative business philosophy and strong business developing capability. Being an excellent integrated producer focusing on content creation, creative design and in-flight media, Vigor is determined to be, through its business of film & TV investment and cinema building, the best integrator in China's film & TV industry chain and the leader in developing culture, relying on HNA Group's superiority over domestic aviation, airports, hotels, clubs, tourism, financial and securities, real estates and freight. By adhering to the innovation of pattern and technology, and the combination of industry and financing, Vigor is dedicated to achieving HNA Group's culture ideal and spiritual pursuit of being a world-class enterprise and world-class brand.

Cautionary note on forward-looking statements

This press release includes forward-looking information and statements, including but not limited to: statements concerning the anticipated rollout of RealD 3D technology across the HNA Group circuit and the growth of the 3D cinema industry in China. These statements are based on RealD's current expectations and beliefs, as well as a number of assumptions concerning future events. Such forward-looking statements are subject to known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside RealD's control that could cause actual results to differ materially from the results discussed in the forward-looking statements. RealD's annual and quarterly reports include a more detailed discussion of the risks and uncertainties that may cause that could cause actual results to differ materially from the results discussed in the forward-looking statements.

RealD undertakes no obligation to update publicly the information contained in this press release, or any forward-looking statements, to reflect new information, events or circumstances after the date they were made, or to reflect the occurrence of unanticipated events.

RealD Announces Kid Friendly 3D Glasses For TOY STORY 3

Good move! RealD has announced that kid sized 3d glasses will be available in USA and Canada for the release of TOY STORY 3 on June 18.

"The little ones will be able to comfortably enjoy the great summer movies coming out in RealD 3D wearing glasses designed just for them," said Joseph Peixoto, President of Worldwide Cinema at RealD. "Kid-sized RealD 3D glasses are made to the same high-quality standards as adult size RealD glasses with each individually packaged in sealed bags ensuring they are clean and fresh for every moviegoer."

And remember, these are not surgical instruments - they will have common, everyday germs on them just like everything else in most cases. The sealed bags help even more with cleanliness. Don't believe the negative hype about anything else.

This is a thoughtful move by RealD and will be appreciated by parents everywhere.

RealD Releases An On-Set iPhone App For 3D Filmmakers

Jim here. RealD has released what seems to be a pretty useful tool for filmmakers wanting to jump into stereoscopic 3D. It is built for the Apple iPhone, iPod Touch or iPad and according to PR Newswire it will allow stereographers to save time and money by calculating parallax and separation in planning stereo 3D depth, optimal camera rig locations and lens configuration.

RealD Professional Stereo3D Calculator features include:
- Parallax - know the depth of a shot by seeing the actual positive and negative parallax values at any distance with the subject in focus.
- Separation - learn how various objects in each shot will affect the on-screen image quality based on separation and distance from the cameras (includes "Maximum Positive On-Screen Offset").
- Lens - determine the appropriate lens or zoom to achieve the desired 3D effect
- Shooting style - choose "Converged" or "Parallel" style to customize shots and plan post-production workflow.
- Camera Setup - set camera model, lens type and interaxial range; test real shots with interactive shot settings and quickly rearrange the setup real-time.
- Stereo Solver™ Mode gives the exact settings needed to accomplish any shot while ensuring far objects' parallax never goes over defined maximum on-screen offset.
- S3D Calculator Mode functions as a pure 3D reference calculator with interactive value tables.

"Shooting in 3D is an art form, one that can be challenging not only for novices but experienced professionals as well given the calculations needed to create an effective and comfortable 3D visual," said Joshua Greer, President of RealD. "This Calculator takes away the guesswork involved in shooting in 3D, helping ensure the best configured rigs are in place for each shot and maximizing on-set efficiency."

"With this app, a filmmaker can remain focused on creating powerful and compelling 3D instead of getting lost in the angles, geometry and optics behind it," added Ken Schafer, President and Lead Program Architect at Innoventive Software (FrameForge Previz Studio).

The app is called the "RealD Professional Stereo3D Calculator" and it is available from iTunes for $299.99.

Once I get some reviews on this new on-set application from my stereographer friends I will be sure to post them - or read the comments as they often will post their thoughts.

Recent Sony 4K Projector Installations Pushing Not Only 3D Movies, But 3D Sports, Concerts and Gaming!

Jim here. Here is an update on how Sony is doing with their 4K digital projector installations and associated RealD 3D deployments. Muvico Theaters, Uptown Entertainment and Wildwood theaters have installed the systems and couldn't be more thrilled. Each are looking for premium entertainment experiences for their customers and it seems that Sony has fit the need. And as you'll read, it is not only about the movies:

Muvico Theaters (whose motto is "Drink, Dine and Watch") now has 89 screens outfitted with Sony 4K projectors, of which 17 are RealD enabled for 3D. Further, Muvico has partnered with Sony for alternative content programs which I have been a huge advocate of since day one - especially for S3D). We are talking in-theater gaming with Sony's PlayStation and special live broadcast events like concerts. Muvico Theaters has reserved seating for patrons 21 years and older with complementary popcorn, and a restaurant / bar to utilize during your night out.

Uptown Entertainment (owned by the Ilitch family of Little Caesar's and Detroit Tigers fame) has moved to Sony 4K on an initial 19 screens of which several will be upgraded to Real D 3D. Again they are not only into movies, but also sporting events or music concerts.

Wildwood Theaters is going Sony 4K digital almost across the board, albeit with a smaller number of screens. 20 of their 26 screens are now Sony 4K of which 4 will be RealD 3D.

Sony has what's called their Digital Cinema Solutions and Services group that will work with theater owners on the integration, installation, maintenance and service support for its 4K conversion, providing the exhibitor with a complete turn-key solution for converting to digital technology. The solution covers not only movies, but the all important alternative programming discussed earlier.

Sony 4K projectors offer 8.8 million pixels and are the industry leaders for digital projection from what I have seen. The difference between 2K and 4K is staggering and you really do need the extra resolution for 3D movies and events. You can tell the difference immediately.

Alternative programming should allow theater owners to reduce screen downtime dramatically. With creative local managers, these facilities should be raking in revenue morning, afternoon and night.

Digital projection is the future of cinema and Sony has a heckuva offering. I will have more notable developments in the digital 3D projection world as they happen.

RealD Projects $200 Million IPO

Jim here. $200 million is a nice round figure and suitably impressive for the 3D projection juggernaut. In its press release revealing the intention on pursuing an Initial Public Offering (IPO) of corporate stock, RealD pegs its technology pervasiveness at 5,300 theaters in 51 countries. Not bad.

On the financial side (which becomes extremely transparent during occasions like this and going forward if they finalize), the numbers point at a loss of $28.8 million last year on revenue of $96 million.

JP Morgan and Piper Jaffray are underwriting the offer.

Impressive piece of news. RealD intends on paying off debt and may relocate funds elsewhere. I think it is a brilliant move as the future of 3D is clearly exploding. Love that JP Morgan is yet again involved on the financial side of a 3D endeavor. They also secured the $700 million for the digital screen rollout which in turn enables 3D deployments.

What's that? When is MarketSaw's IPO? I have an IPOd... Does that count? :-)

RealD is a sponsor of MarketSaw.