Avengers Get Butt-Ugly New Poster

Marvel has been hyping a new "Avengers" trailer set to debut Wednesday all week/weekend (the screening prints of "John Carter" are starting to ship this week, so one imagines the trailer will be attached to that) and to go along with it here's a new, not-terribly-good poster.

Yeah... not very good - it's like they looked at every tired post-2000 poster cliche (for superhero movies or otherwise) and decided to use them all: Over-glossy Michael Bay "sheen?" (which doesn't match the crisp natural-daylight cinematographer we've seen so far) Check. Cap and Iron Man sans masks? Check. Dirt and embers flying around everywhere? Check. Obvious photoshop-collage with zero attempt to match light-sourcing? Check. Nobody seems to be looking-at or reacting to the same events (Cap and Widow are completely chill, something on the right is VERY disconcerting to Thor, Hulk and Hawkeye MIGHT be looking in the same general direction, none of them are noticing the giant explosion)

Check. I'm kinda wondering what's with the (by now) familiar-looking blue light-beam coming out of what I assume is Stark Tower, but otherwise? Bleh. If not for the five pretty-good feature-length trailers that preceded it, you'd have to say this movie has a pretty underwhelming ad-campaign (though at least it's not the disaster that Disney's fumbling of "John Carter's" promotion is shaping up to be...)