First up is the graffiti style poster for Karl Urban's DREDD. Reminiscent of how Sony tackled some of the viral marketing for THE AMAZING SPIDER-MAN, Lionsgate is now leveraging the maneuver and I think for the most part it works. The symbolism is clearly targeted at Dredd's helmet and the 'X' design where his eyebrows would be underneath.
DREDD opens on September 21.
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CIRQUE DU SOLEIL: WORLD'S AWAY is a completely different genre movie altogether! While DREDD is a solid 'R' for a rating, WORLD'S AWAY will focus on a family experience. The poster offers a cinematic take on what will surely be sensory overload for the eyes.
The athletes of the Cirque are one of kind. This movie should also be one of a kind, and if you haven't seen the trailer yet, you can click over right here.
Produced by none other than James Cameron, we should be taken on quite a visionary journey to the world of Cirque du Soleil. Have you seen any of their work? If so, you can imagine what this will be like - all shot in native 3D using the equipment and expertise of the Cameron | Pace Group.
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