Sony Announces First 4K, Passive 3D TV: 1080P For Each Eye!

**Editor's Note: Welcome Adam Shear! Adam attends SUNY Oswego in upstate NY where he studies broadcasting and mass communication. He has contributed to LevelSave.com and TripTronicTech.com and I'm excited to have him aboard.

Adam here. After an impressive showing of 4K projection technology at CES, Sony has finally announced its first ever 4K television. 4K, also called Ultra High Definition, has four times a greater picture than 1080p HD.

The Sony XBR-84X900 will be 84 inches and capable of displaying native 4K content. This Ultra High Definition set is also Sony's first TV to use passive 3D technology. Because there are more pixels, you can finally get a full 1080p picture in each eye. It also has virtual 5.1 surround sound built in to the speakers.

While there is no native 4K content available now, it could come soon in the form of digital content stored on hard drives.  In a brochure I received from Sony at CES, it was explained that Blu ray disc players can be upgraded to play native 4K, the same way in which upgrades were needed to play Blu ray 3D content.   

Select Sony stores will have the XBR-84X900 on display starting September 6 with it releasing sometime in the near future, I would guess in the next six months to a year. 

I'm really glad to finally see a 4K TV from Sony.  At CES this past year, I attended their 4K Experience which showed off not just native 4K content, but also 1080p content up-scaled to 4K.  I was really impressed.  It also makes perfect sense for Sony to move to passive 3D.  Now that users can get a full 3D HD picture, there really isn't a need to buy a $100 pair of battery powered glasses.  It's just easier to get a $10 pair of glasses with no technology inside of them.  It might take a few years for 4K to really catch on, but 4K will really enhance the home theater experience, even more so than 1080p HDTVs currently have.

At Long Last The Wait Is Over: AVATAR Blu-ray 3D Freely Available For Purchase In October!

Watch the personal invitation from James Cameron to at long last purchase and enjoy AVATAR in the way it was meant to be seen: In 3D, in your home and on any 3D television set.

For the past couple of years, AVATAR 3D has been tied up in an unique marketing agreement with Panasonic that would only allow the distribution of the blu-ray 3D with a new Panasonic 3D television.

That agreement will expire on October 15th (worldwide) and the 16th (North America) and then you may buy the Avatar Blu-ray 3D in stores.

Of course by now you know that AVATAR is the highest grossing movie of all time, and by a long shot. It has resonated around the world with its cutting edge 3D experience and message of environmental awareness. Now you can own it, even if you don't own a Panasonic 3D television.


The wait is soon over!

It's Starting! S3DHD TVs Are Being Sold RIGHT NOW!! ...And MLB's All Star Game Will Be In S3D

Jim here. Panasonic has created a new $2,900 S3DHD television bundle to be sold exclusively at Best Buy stores. It includes a Panasonic 50" TC-P50VT20 S3DHD TV ($2,500), a S3DHD compatible Blu-ray player (DMP-BDT300, $400) and a single pair of 3D glasses (TY-EW3D10U, $149).

Best Buy held a media event to publicize the immediate availability of these TVs - it is definitely NOT vaporware. Pictured are the first people to buy the bundle in Manhattan's Union Square.

Panasonic plans subsequent S3DHD TV releases for 54", 58" and 65" later this year.

Regarding S3D content, DirectTV promised at the Best Buy event that the first of their 3 new S3D channels would be running by June and that the 2010 MLB All-Star game will be in S3D! Fox was on hand as well and said that ICE AGE: DAWN OF THE DINOSAURS would soon be out in S3DHD. They did not comment on the availability of AVATAR in Blu-ray at the event.

Samsung already has S3DHD TVs on sale through Amazon (Our write up is right here).

Awesome that these S3DHD TVs and Blu-rays are out there RIGHT NOW! Also, with all the competition heating up it is only a matter of time before we see those prices drop. But in all honesty, I thought the prices would be much higher to begin with. I am very pleased.

Source: Cnet

Best Buy - Listen Up: LLLLETS Get Ready To DEMO!

Jim here. Big box electronics retailers heed warning: No more just standing around citing specifications and pointing at flat screens! You are going to need to do more than always say "This is the set I have at home and it is great".

With the advent of S3DHD televisions you are going to have to demo it, or not have access to them! So says Panasonic. When the VT25 lineup of S3DHD plasmas come on stream in May, retail employees will have to be well versed in the technology and be able to effectively demo what the consumer will be buying.

Said Bob Perry, SVP Marketing at Panasonic: "To us, all of our retailers are really important, but if a retailer cannot properly display it we will not allow them to sell it."

From Twice.com: Panasonic sees 3D as a key differentiator for plasma technology, since it has an inherently rapid switching capability that is necessary to deliver the rapidly alternating full 1080p images to each eye of viewers equipped with special active shutter glasses.

"We believe that when they go into retail and see our 3D plasmas, the average consumer will say, "That looks better" he said. "We aren't going to trash LCD, but are going to make sure the consumer knows that if they want the best 3D experience so far, it is going to be available from Panasonic plasma."

3D TV will be a central part of Panasonic's focus in its previously announced upcoming 15-city "mini-CES" showcase that will use three touring "show booths" with a wide range of products, to hit each of the East, West and Central regions of the country, hitting heavily trafficked venues in the nation's top designated market areas.

...the tour is part of an intensive advertising and promotional blitz for 2010, estimated at around $100 million, that will see Panasonic spend twice as much on advertising some product categories, over the previous year, he said.

I am so glad that Panasonic is putting its foot down on this. Customer service at some of these retailers can be abysmal; I had a guy telling me a few days ago at one of these stores that 3DTVs will be around NEXT YEAR sometime. I hope other manufacturers follow suit. Consumers deserve the best information possible on what they are buying. S3D deserves it too.