Sensio Launches 3DGO! Advertising Campaign In Theatres Across USA For It's Service

SENSIO Technologies Inc. (“SENSIO”) (TSX-V:SIO) has announced the launch of its first advertising campaign in the United States for its 3DGO! service.

Beginning July 17th, the new 3DGO! native 3D ad will be seen by millions of moviegoers in select theaters across the U.S. in National CineMedia (NCM)’s FirstLook pre-show program in front of select 3D films including “Minions” and “Ant-Man.” NCM is America’s Movie Network, with nearly 50 leading national and regional theater circuit affiliates including AMC Entertainment Inc., Cinemark Holdings, Inc. and Regal Entertainment Group. These films are expected to be two of summer’s biggest blockbusters with Minions opening last weekend to a record-breaking $115 M while Marvel’s Ant-Man is projected to draw $65 M during its first weekend.

“We are absolutely thrilled with this first cinema advertising campaign which heralds the beginning of our widespread 3DGO! awareness efforts,” said Nicholas Routhier, President and CEO of SENSIO. “Our 3DGO! customers are first and foremost huge 3D movie fans and reaching out to them in theatres before the viewing of a favorite 3D movie seemed only natural. We firmly believe that this effort will contribute to the accelerated growth of new 3DGO! users and help us in reaching our goals in terms of users, rentals and revenues.”

The ad is available on the Facebook page of 3DGO!

3DGO! is the world’s first and only dedicated 3D transactional VOD service offering the largest selection of high-quality 3D content, including some of the latest 3D Hollywood blockbuster titles, via internet streaming to 3D smart devices. The application offers consumers quick and easy access to an ever-growing library of varied 3D content which SENSIO is committed to continue developing. Neither subscription nor additional playback equipment is required making it a simple, inexpensive and ideal way to watch 3D in the home. 3DGO! uses the award-winning SENSIO® Hi-Fi 3D technology, a unique frame-compatible technology providing high-fidelity stereoscopic images while using conventional 2D channels. The application is currently available in the US and Canada on select 3DTVs. For a list of compatible devices and available movies, please visit www.3DGO.com.

For further information on SENSIO and its technologies, please visit www.sensio.tv

Source: BoxOfficeMojo.com 

About SENSIO Technologies Inc. (SENSIO):

Founded in 1999, SENSIO Technologies Inc. (www.sensio.tv) is a pioneer in the field of stereoscopic 3D imaging and of 3D content distribution at home. For over 15 years, SENSIO has been developing, patenting and marketing advanced 3D image processing technology providing superior image quality as well as a simple user friendly experience. Its award-winning technology, SENSIO ® Hi-Fi 3D, can be found in millions of products for the cinema, distribution and consumer electronics markets worldwide.

Today, SENSIO uses its technologies and 3D expertise to deliver its video-on-demand service, 3DGO!, the first 3D-dedicated service offering Hollywood blockbuster movies directly to consumers. SENSIO works with some of the biggest brands in the consumer electronics industry and the film industry to become the destination of choice for 3D movie fans. 3DGO! aims to become the largest distributor of 3D content for the consumer market in the world.

SENSIO is listed on the Toronto TSX Venture Exchange (SIO)

Caution Concerning Forward-Looking Statements

Certain statements made in this press release that are not historical facts are forward-looking statements and are subject to important risks, uncertainties and assumptions, both general and specific, which give rise to the possibility that actual results or events could differ materially from our expectations expressed in or implied by such forward-looking statements. As a result, we cannot guarantee that any forward-looking statement will materialize and readers are cautioned not to place undue reliance on these forward looking statements. For more exhaustive information on these risks and uncertainties, the reader should refer to the risk factors described in the management's discussion and analysis of SENSIO for the quarter ended February 28, 2015. The forward-looking statements contained in this press release represent our expectations as of the date hereof. We disclaim any intention and assume no obligation to update or revise any forward-looking statements. Forward-looking statements are presented for the purpose of providing information about management's current expectations and plans and allowing investors and others to obtain a better understanding of our anticipated operating environment. Readers are cautioned that such information may not be appropriate for other purposes.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

SENSIO® is a registered trademark of SENSIO Technologies Inc

Looking forward to seeing the ad and using the technology ASAP! More news on this as soon as we get it - I know many of you are seeking 3D content for your smart 3D TVs. This is amazing!

Sony Announces First 4K, Passive 3D TV: 1080P For Each Eye!

**Editor's Note: Welcome Adam Shear! Adam attends SUNY Oswego in upstate NY where he studies broadcasting and mass communication. He has contributed to LevelSave.com and TripTronicTech.com and I'm excited to have him aboard.

Adam here. After an impressive showing of 4K projection technology at CES, Sony has finally announced its first ever 4K television. 4K, also called Ultra High Definition, has four times a greater picture than 1080p HD.

The Sony XBR-84X900 will be 84 inches and capable of displaying native 4K content. This Ultra High Definition set is also Sony's first TV to use passive 3D technology. Because there are more pixels, you can finally get a full 1080p picture in each eye. It also has virtual 5.1 surround sound built in to the speakers.

While there is no native 4K content available now, it could come soon in the form of digital content stored on hard drives.  In a brochure I received from Sony at CES, it was explained that Blu ray disc players can be upgraded to play native 4K, the same way in which upgrades were needed to play Blu ray 3D content.   

Select Sony stores will have the XBR-84X900 on display starting September 6 with it releasing sometime in the near future, I would guess in the next six months to a year. 

I'm really glad to finally see a 4K TV from Sony.  At CES this past year, I attended their 4K Experience which showed off not just native 4K content, but also 1080p content up-scaled to 4K.  I was really impressed.  It also makes perfect sense for Sony to move to passive 3D.  Now that users can get a full 3D HD picture, there really isn't a need to buy a $100 pair of battery powered glasses.  It's just easier to get a $10 pair of glasses with no technology inside of them.  It might take a few years for 4K to really catch on, but 4K will really enhance the home theater experience, even more so than 1080p HDTVs currently have.

TITANIC Hits Blu-ray 3D In September!

Finally we are going to be able to enjoy James Cameron's top two grossing movies (that just so happen to be the top two grossing movies of all time) in 3D and in our homes. We heard about AVATAR and now it's TITANIC's turn.

You can pre-order the Titanic Blu-ray 3D right now.

Here's the press release:
The two billion-dollar box office phenomenon and winner of 11 Academy Awards®, TITANIC, makes its highly anticipated debut on Blu-ray 2D and 3D on September 14, 2012 from Paramount Home Media Distribution and Twentieth Century Fox Home Entertainment. Available in high definition for the first time ever, James Cameron’s timeless and unforgettable tour de force will be presented in stunning 2D and 3D, providing a cinematic in-home experience of TITANIC like never before. Marking 101 years ago today that the RMS Titanic was launched into the Belfast Lough, film fans worldwide can now pre-order the epic love story on Blu-ray 2D or Blu-ray 3D™ with participating online retailers.

Cameron commented, “Blu-ray extends TITANIC’s immersive 3D theatrical experience into audiences’ homes, where their living room becomes the backdrop for big spectacular environments and intense action, as well as profoundly intimate human moments, allowing generations of fans—new and old—to truly become part of the movie like never before.”

Presented in a four-disc 2D Blu-ray/DVD combo pack with Digital Copy or, for the ultimate experience in fully immersive 3D, in a four-disc Blu-ray 3D and 2D combo pack with Digital Copy, this high-definition presentation of TITANIC is a must have for film fans’ home media collections. Both sets feature more than 2 1/2 hours of new bonus footage never-before-released on disc, including a fascinating in-depth exploration of the film with James Cameron, as well as documentary footage produced by National Geographic with James Cameron that brings the world’s leading RMS Titanic experts together to solve the lingering mysteries of why and how the “unsinkable” ship sank.

The sets also boast previously released special features including 30 deleted scenes, over 60 behind-the-scenes featurettes, a look at the groundbreaking visual effects, over 2,000 photos, three commentaries and much, much more. TITANIC will also be available for the first time ever for digital download.

Starring Leonardo DiCaprio and Kate Winslet in the roles that would make them global stars, TITANIC tells the story of the epic romance between two star-crossed lovers set against the backdrop of the legendary and ill-fated maiden voyage of the “ship of dreams.”

At Long Last The Wait Is Over: AVATAR Blu-ray 3D Freely Available For Purchase In October!

Watch the personal invitation from James Cameron to at long last purchase and enjoy AVATAR in the way it was meant to be seen: In 3D, in your home and on any 3D television set.

For the past couple of years, AVATAR 3D has been tied up in an unique marketing agreement with Panasonic that would only allow the distribution of the blu-ray 3D with a new Panasonic 3D television.

That agreement will expire on October 15th (worldwide) and the 16th (North America) and then you may buy the Avatar Blu-ray 3D in stores.

Of course by now you know that AVATAR is the highest grossing movie of all time, and by a long shot. It has resonated around the world with its cutting edge 3D experience and message of environmental awareness. Now you can own it, even if you don't own a Panasonic 3D television.


The wait is soon over!

MUST WATCH: TRON: EVOLUTION Game Trailer And Sony's Upcoming 3D Game Line Up!!

Wow! Stunning new trailer for the upcoming TRON: EVOLUTION stereoscopic 3D game being released at the end of the year around the same time as the TRON: LEGACY movie hits our 3D theater screens.

With this game trailer you will get at least a TASTE of what is coming in the movie as well! Notice all the lines being used? The crazy depth perception in the TRON world? This movie is going to knock your socks off like nothing else before (except AVATAR of course).

My inside sources say TRON's 3D will BETTER AVATAR's so be prepared for that!

The game looks amazing. Can't wait to try it out. You will need a S3DHD TV, a Sony 3D Playstation and 3D glasses that come with the television to play it.

Other 3D games announced from Sony include GHOST RECON, KILLZONE 3, NBA 2K11, MLB 2K11, MORTAL KOMBAT, SORCERY and MOTORSTORM. Check out the Game trailer below for all the action!

Also have a look at this (I recommend clicking on the 1080p HD)!



More when I get it!!

3D Sports Set To Explode On June 11!!

Have you got your S3DHD TV yet? Well in case you haven't and you are wondering what kind of broadcast content will be available before you buy, try this on for size: The 2010 FIFA World Cup Soccer games will start airing in 40 million homes on June 11 in stunning 3D through ESPN 3D. The insanely popular tournament will be aired through Comcast, DirecTV and other distribution channels.

Not only will the sports be in S3D, but so will the commercials! ESPN is ONLY taking 3D commercials for the games and Sony has already agreed to be one of the first to air a 3D commercial for their products.

As far as the World Cup goes, ESPN 3D has actually increased the number of events being covered from 85 to about 100.

So if you want to see the games in 3D - check out the various solutions available at your nearest electronics store. I was in BestBuy yesterday and loved their Samsung set up which was showing MONSTERS VS. ALIENS. Solutions are also available through Amazon.com.

Cameron Talks Concerts And Content In Korea!

**UPDATE May 15: There is a six part video of his visit here! Thanks stormko for the headsup.

James Cameron is making quite an impact on his latest visit to South Korea! A couple of things to talk about but lets go over the surprising first:

How about Cameron working with SM Entertainment (A Korean talent agency) to create 3D music videos and concerts together? A bit of a departure if I do say so myself, but it is 3D related and he is probably taking a very light role.

SME handles such talent as Girl's Generation (the link is for a large fansite) and Super Junior. I can certainly see a synergy through a strong female connection (Cameron places women in lead roles in most of his films). It is quite a coop for SME to land him to work with them. Congratulations.

Next up, Cameron dropped by Samsung Electronic's headquarters in Suwon, Gyeonggi with his technology partner Vince Pace (pointing in photo). Cameron talked about how the manufacturers have gone ahead and provided the hardware for 3D home entertainment before the quantity of 3D content was there.

“The consumer electronics companies have set the pace by making 3-D TVs and Blu-ray players available before there is a lot of content, and this has created a content gap,” Cameron said.

“Technology will not be the pacing factor, but the creation of content will be the limiting factor.”

Cameron believes in 2D to 3D conversions for only high value classic titles like TITANIC, STAR WARS and INDIANA JONES. (I don't know if he specifically mentioned INDIANA JONES as being considered for conversion, but it would not surprise me - we know the other two are.)

Cameron also places a bit of a cap on the next big thing for media technology, saying that 3D is something that should be improved upon through higher framerates and resolution before other advances are made in different areas. Holography comes to mind for example.

James Cameron also gave the keynote speech at the Seoul Digital Forum in the Sheraton Grande Walkerhill hotel.

Nice swath cut by Cameron in Korea! His agenda must be packed to the rafters for the next oh, 20 years. Nice to see his wife coming along for the trips. More when I get it! Thanks to Jaime for the heads up on the SME story.

Best Buy - Listen Up: LLLLETS Get Ready To DEMO!

Jim here. Big box electronics retailers heed warning: No more just standing around citing specifications and pointing at flat screens! You are going to need to do more than always say "This is the set I have at home and it is great".

With the advent of S3DHD televisions you are going to have to demo it, or not have access to them! So says Panasonic. When the VT25 lineup of S3DHD plasmas come on stream in May, retail employees will have to be well versed in the technology and be able to effectively demo what the consumer will be buying.

Said Bob Perry, SVP Marketing at Panasonic: "To us, all of our retailers are really important, but if a retailer cannot properly display it we will not allow them to sell it."

From Twice.com: Panasonic sees 3D as a key differentiator for plasma technology, since it has an inherently rapid switching capability that is necessary to deliver the rapidly alternating full 1080p images to each eye of viewers equipped with special active shutter glasses.

"We believe that when they go into retail and see our 3D plasmas, the average consumer will say, "That looks better" he said. "We aren't going to trash LCD, but are going to make sure the consumer knows that if they want the best 3D experience so far, it is going to be available from Panasonic plasma."

3D TV will be a central part of Panasonic's focus in its previously announced upcoming 15-city "mini-CES" showcase that will use three touring "show booths" with a wide range of products, to hit each of the East, West and Central regions of the country, hitting heavily trafficked venues in the nation's top designated market areas.

...the tour is part of an intensive advertising and promotional blitz for 2010, estimated at around $100 million, that will see Panasonic spend twice as much on advertising some product categories, over the previous year, he said.

I am so glad that Panasonic is putting its foot down on this. Customer service at some of these retailers can be abysmal; I had a guy telling me a few days ago at one of these stores that 3DTVs will be around NEXT YEAR sometime. I hope other manufacturers follow suit. Consumers deserve the best information possible on what they are buying. S3D deserves it too.

No Worries! AVATAR S3DHD Blu-ray Out In November!!

Jim here. Rest easy AVATAR fans! James Cameron himself put to bed any notion of the 3D Blu-ray for the movie taking years to get to us. In a recent interview, he said the time frame for 3D on Blu-ray is November of THIS year.

From WSJ: “It’s all right on schedule,” said Cameron. “We’ll do the Blu-ray and the standard def DVD April 22nd, that’s our plan as of right now, and that’ll be pretty much bare bones. And then we’ll do a value-added DVD and a 3-D Blu-ray in I think November sometime.”

Also here is a clip from MTV:

All of this makes total sense. I was dumbfounded when I heard that the 3D release would be delayed. I NEVER thought it would be years as other sites conjectured - I don't know where that came from! This timing is perfect if you ask me: S3DHD televisions will be flowing in and out of CE stores starting next month and ramping up through summer / fall, and AVATAR hits just before the holidays!

Can you feel it? AVATAR in your home in stunning S3DHD by Christmas!! Potentially your home at least :-)

In-home 3D Entertainment Is Coming: Quality And Affordability Top Of Mind For 3D@Home Consortium

We have some significant movement now in the 3D home entertainment field. Backed by huge industry players like Walt Disney Studios Home Entertainment, Universal Studios Home Entertainment, Philips, Samsung, IMAX, TDVision, Sensio, Corning, 3ality and In-Three - a total of 22 companies are currently participating to ensure quality and affordability in future home focused 3D entertainment.

Of special note here is that both of the major codec developers (TDVision and Sensio) are involved which lends me to believe that PERHAPS there is a chance here of not having a format war similar to what happened with Blu-ray and HDDVD. If they can pull this off I will be very happy indeed.

For more info, check out the organization's site: http://www.3dathome.org

Real D Launches Consumer and Home Products Division! YES - 3D For Your Home Theater!!

Awesome news folks! Real D is launching a Consumer and Home Products Division to take advantage of their technology advances in the home as well as in the theater. So after much speculation in the space, a true leader, Real D, has emerged as a champion of bringing 3D to the Home Theater.

This also means that now the studios have a potential DVD distribution model for their brand spankin' new 3D movies that they are flogging at the cinema. See the movie in 3D, then buy the DVD for your Real D enabled 3D Home Theater. Piracy issues have been drastically reduced but not eliminated - see comments!

Real D announced that Koji Hase has been appointed to the position of President of Worldwide Consumer Electronics. Here is a quote regarding his background:

REAL D 3D Names Renowned DVD Pioneer Koji Hase， President of Worldwide Consumer Electronics-资讯中心-金融界 via kwout

Awesome news! Now I have true plans for http://www.3DHomeVideos.com ! :-)

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