What's New In 3D: Talking With Samsung's Dan Schinasi

Here's a second interview I completed today - this time with Samsung's Dan Schinasi and what his state of the union on 3D looks like. Join me in welcoming Dan to MarketSaw along with Samsung's amazing 3D products and industry support!

Jim Dorey: Dan, being in senior marketing management at Samsung as well as co-chairing the I3DS must take up most of your time! How do you manage to stay on top of two such dynamic organizations?

Dan Schinasi: It’s a balancing act but one that I take pride in. One that leverages my passion for marketing the world’s greatest TVs and the incredible 3D experience they are capable of delivering. Of course none of it would be possible without the support of my Samsung colleagues and management as well as the dedicated and professional leadership at I3DS!

JD: Speaking of the I3DS, what are you most proud of during the past 12 months?
DS: There have been a number of accomplishments that I share with my Co-Chair Tom Cosgrove, I3DS President Jim Chabin, and his terrific staff. The first is the successful merger of I3DS and 3D@Home. The combined organizations complement each other; our combined membership spans the entire 3D spectrum: we have members from all parts of the globe representing studios, broadcasters, content creators, the medical community, eyewear manufacturers, exhibition equipment makers, as well as CE companies. All of whom have a passion of seeing 3D thrive.

JD: What do you see happening with 3D over the next quarter? Next 6 months?
DS: On the consumer and production side, we will see continuous growth and consumer adoption of 3D in theatrical and home entertainment. We will further collaborate with researchers to better understand the hidden benefits of 3D, how we can continue to push the technology forward, as well as other applications.

JD: There are still misnomers and missteps when the media covers 3D; why do you suppose that is?
DS: There was significant promotion around the launch of 3D TV back when it was introduced in January of 2010. At the time there was not an abundance of content to enjoy and the media focused on that fact (the same misconception was apparent for HD content after HDTV’s entered the marketplace in the 90s). There was also a fair amount of confusion regarding the use of 3D technology that led to factually incorrect stories such as prohibitively expensive 3D gear to enjoy the technology at home. I3DS and its members are passionate about the technology and happy to educate the community about the technology and experiences available.

JD: The 3D Awards are coming up on Feb 6 - what are you most looking forward to during the evening?
DS: I’m most looking forward to meeting industry colleagues and the awards ceremony. In particular, honoring Ang Lee for his dedication and artistic capabilities in 3D production. There are a handful but growing number of producers that effectively use 3D as a tool to complement the story line. We are excited to reward Ang Lee for joining this expanding circle of producers.

JD: Thanks for your time today Dan! Appreciate all the time you put into 3D from multiple fronts and continued success!
DS: Thank you Jim!

More interviews to come!

New Breed Of Theatrical 3D Advertising Launches - Samsung's Interactive Pre-Movie 3D Gaming Ignites Audiences

Very cool new concept using your hands to control game motion on a 3D screen at the theater! Samsung is ramping up their cinema marketing for their brand new Galaxy S III phone and they are certainly not being cheap about it. $20 million not cheap. Apparently it's the biggest cinema ad buy EVER.

The cool thing about the advertising is that it's in 3D: A traditional advertisement - but in 3D, *AND* an interactive 3D game for the audience to participate in. The game was set in motion by US advertising agency Razorfish, produced by Audience Entertainment/NCM and the live action was produced by Geneva Film Co. headed by my good friend Director James Stewart.

Here's what Digital Outsider had to say about the new 3D advertising / entertainment:
The campaign will run all summer long across National Cinemedia’s entire network of around 18,000 screens nationwide as part of its FirstLook pre-show package of entertainment and advertising, which should put the budget for the cinema ad component at $20 million or more (NCM wouldn’t comment, but comparisons with other cinema ad campaigns confirm it should be well into eight figures; Ad Age earlier reported that Samsung is more than doubling its 2011 budget for promoting Galaxy products this year).

The centerpiece of the campaign is a two-minute-long 3D spot featuring two of the 20-somethings from Samsung’s earlier campaign promoting the S II, not-so-gently mocking Apple fanboys (in which one of them reminds the other, snarkily, “Dude, you’re a barrista”). This time around, while appearing to wreak havoc on the theater from the projection booth, the guys demonstrate one of the big new features of the S III: users can share content with each other simply by tapping the phones, which employ near field technology.

The campaign also includes a first-of-its-kind 3D interactive crowd motion game, designed by Audience Entertainment, running at a limited number of theaters equipped with the necessary motion sensor technology. In the game, the audience has to work together to make two phones (which appear to be “hovering” in the ether) touch to share content (as seen in the video) -- thus demonstrating the key new feature again, this time with audience participation.

Check out the game below:

We're seeing the beginning of a new phase of theatrical advertising that I hope is much more enjoyable for audiences. Embedding brands and experiences in 3D games that can be played before a movie starts is a brilliant move. Kudos to the companies involved!

Some content from MediaPost

Cameron Talks Concerts And Content In Korea!

**UPDATE May 15: There is a six part video of his visit here! Thanks stormko for the headsup.

James Cameron is making quite an impact on his latest visit to South Korea! A couple of things to talk about but lets go over the surprising first:

How about Cameron working with SM Entertainment (A Korean talent agency) to create 3D music videos and concerts together? A bit of a departure if I do say so myself, but it is 3D related and he is probably taking a very light role.

SME handles such talent as Girl's Generation (the link is for a large fansite) and Super Junior. I can certainly see a synergy through a strong female connection (Cameron places women in lead roles in most of his films). It is quite a coop for SME to land him to work with them. Congratulations.

Next up, Cameron dropped by Samsung Electronic's headquarters in Suwon, Gyeonggi with his technology partner Vince Pace (pointing in photo). Cameron talked about how the manufacturers have gone ahead and provided the hardware for 3D home entertainment before the quantity of 3D content was there.

“The consumer electronics companies have set the pace by making 3-D TVs and Blu-ray players available before there is a lot of content, and this has created a content gap,” Cameron said.

“Technology will not be the pacing factor, but the creation of content will be the limiting factor.”

Cameron believes in 2D to 3D conversions for only high value classic titles like TITANIC, STAR WARS and INDIANA JONES. (I don't know if he specifically mentioned INDIANA JONES as being considered for conversion, but it would not surprise me - we know the other two are.)

Cameron also places a bit of a cap on the next big thing for media technology, saying that 3D is something that should be improved upon through higher framerates and resolution before other advances are made in different areas. Holography comes to mind for example.

James Cameron also gave the keynote speech at the Seoul Digital Forum in the Sheraton Grande Walkerhill hotel.

Nice swath cut by Cameron in Korea! His agenda must be packed to the rafters for the next oh, 20 years. Nice to see his wife coming along for the trips. More when I get it! Thanks to Jaime for the heads up on the SME story.

LG Announces FULL LED S3DHD Televisions By May!!

Jim here. FINALLY! I have been waiting for a full LED 3D TV solution and here it is. LG's LX9500. Prices are rumored to be in the $4ooo ballpark - not cheap, but it is S3DHD at its best I am wagering.

These things are THIN!

From the press release: As the world’s first Full LED 3D TV, the LX9500 uses an innovative backlight structure to deliver spectacular pictures for the ultimate 3D experience. Illuminated by panels of LEDs directly behind the screen (the 55-inch model boasts 1,200 LEDs), the Full LED display provides images of exceptional brightness and clarify for unrivalled picture quality. Complemented by a 10,000,000:1 dynamic contrast ratio and TruMotion 400Hz (480Hz), the LX9500’s mesmerizing 3D picture transports viewers right into the heart of the action.

"LG’s unique Full LED technology validates LG’s position as a global leader in 3D home entertainment," said Havis Kwon, Executive Vice President and head of the LCD division of LG. "By building a full line-up of 3D TVs and cultivating alliances with content and device providers, LG will set a higher benchmark in the global 3D TV industry."

Along with all the advantages of Full LED, the LX9500’s innovative exterior is also geared toward creating the ultimate 3D experience. With its slim and sleek INFINIA design, the LX9500 not only draws attention with its 22.3mm slim body but also boasts a 16mm super-narrow bezel that allows for fuller and more expansive 3D images that draws viewers in.

In another first for the industry, the LX9500 supports the Multi Picture Format, the 3D picture standard that enables users to create and enjoy 3D content effortlessly. On the LX9500, this means viewers can immediately see images snapped with 3D cameras without having to first convert them on their PCs.

The LX9500 employs shutter glasses (model: AG-S100) that adds depth by alternatively blocking one lens at a time in sync with the screen’s refresh rate. The glasses are comfortable enough to wear for an extended period of time and recharge via USB for up to 40 hours of uninterrupted viewing pleasure.

LG is committed to securing a dominant position in this fast growing market expected to surpass 80 million units by 2014, and aiming to achieve 25 percent share of 3D market in 2010. LG’s strategy includes plans to offer a diversified line-up of products in screen sizes from 42 inches to 150 inches utilizing both polarized and shutter type glasses and to launch a family of 3D products including LED LCD TVs, Plasma TVs, Blu-ray disc players and the world’s first Full HD 3D projectors.

Available in 47- and 55-inch versions, LG INFINIA 3D TVs will be available to consumers first in Korea followed by North America, Europe, the CIS as well as other key markets by early May.

Specifications:
- 3D TV (Shutter glasses type)
- Full LED Slim with Spot Control (Local Dimming)
- INFINIA Design: Ultra Slim Depth, Narrow Bezel, Uni-layer, Uni-color
- Full HD 1080p
- 10,000,000:1 Dynamic Contrast Ratio
- TruMotion 400Hz (480Hz)
- Picture Wizard II
- Crystal Gradation with Varying Light (Facet)
- Invisible Speaker (10W + 10W + 5W)
- Infinite Sound
- Clear Voice II
- NetCastTM ( Broadband TV )
- SkypeTM (Video Call Function with optional Video Camera)
- Wireless AV Link
- DLNA ready (with optional DLNA Dongle)
- USB 2.0 (HD DivX, MP3, JPEG play, MPO)
- HDMI 1.4
- Intelligent Sensor
- Smart Energy Saving Plus
- ECO Flower

Must. Get. One.

Samsung To Offer 3D Blu-rays of Shrek, Monsters Vs. Aliens; Plus More 3DTV News

Michael here. According to Reuters, Samsung has announced that anyone who buys one of its 2010 3D TVs - which are coming out this month - along with their 3D Blu-ray player will get a kit that includes viewing glasses and a 3D version of Monsters vs. Aliens.

They also stated that the Shrek series will be available in 3D in the second half of 2010.

Meanwhile, Sony announced that they will begin selling 3DTV's in Japan on June 10, and internationally soon after. Sony expects its 46-inch model, which includes two pairs of 3D glasses, to sell for 350,000 yen ($3,875). According to Reuters this is 52 percent more than its latest regular LCD TV with a comparable screen size.

Oh, and Panasonic will officially launch sales of its 50 inch 3DTV tomorrow at a Best Buy store in Manhattan. Whether it will be available at other stores tomorrow is unclear.

Every significant TV manufacturer will be bringing out their 3D TV's within the next few months. Now the question is when those 3D Blu-rays will arrive. Hopefully we hear announcements of titles like Beowulf, Cloudy With A Chance of Meatballs, Ice Age 3, Coraline, Journey 3D, Up and of course Avatar soon. It would be a shame to have those TVs out there without a good number of 3D Blu-rays. We know the technology is ready...now we just need to wait for the studios to make their moves.

Want that S3DHD Television? You Can Pre-order Samsungs Right Now For Next Month Delivery!!

Jim here. Exciting news! Samsung has two of its S3DHD television line up available for pre-order! Be the first on your block to have immersive S3D movies, games, sports and more. The televisions will be released on March 8!!

Just click the links below for full details and to order:

The Samsung UN55C7000 55-Inch 1080p 240 Hz LED HDTV (Black) looks stunning. Some of the highlights of the unit are downloadable and customizable widgets along with Samsung apps. Widgets allow you to track local weather and news with Yahoo, access eBay, display Flickr pictures and see Twitter updates - all on your screen. With a split-screen display, you can do it all without missing a second of your favorite shows. You can also get movies on demand via blockbuster and Amazon Video On Demand. 240Hz technology brings you your S3DHD content via the new S3D Blu-rays or cable / satellite channels. More stereo input options on the way of course, like the Sony PS3's firmware upgrade. These S3DHD TVs are only 1.1 inches thick and LED edge lit!

Key Features
• Screen Size: 55 inches
• Full 1080p HD: Enjoy the powerful picture quality, vivid colors and stunning clarity of Full HD 1080p resolution..
• 240 Hz Clear Motion Rate: Samsung 240 Hz technology delivers even the fastest onscreen motion with utterly life like clarity.
• 3D-ready: Samsung 3D technology makes images leap off the screen– so you feel like you’re a part of the action. Sync up with our Samsung Blu-ray
player to experience movies in 3D on your TV – and enjoy more TV broadcasts in stunning 3D, coming soon.
• Ultra Slim Design: Stunning ultra slim depth – includes tuner (no external transceiver box).
• Ultra Clear Panel: Advanced technology lets you enjoy crisp image details, natural skin tones, excellent shadow detail, and vibrant colors.
• Touch of Color design: Exclusive Mystic Earth Touch of Color design combines texture and color that can complement any room.
• ConnectShare Movie: Connect a thumb drive or digital camera quickly and easily. User-friendly interface allows access to videos, music
playlists and pictures via the remote.
• Internet@TV: Connect to an ever-expanding portal of your favorite digital content. Customizable widgets give you access to BLOCKBUSTER, Facebook, YouTube, Flickr, Amazon Video On Demand and more – all on your HDTV.
• Game Mode: Enhances dark areas, sharpens the picture, speeds up the image processing response and enhances the sounds of your games. Picture and sound quality optimized for the special needs of gaming systems at the touch of a button.
• Exceeds ENERGY STAR Standards: Up to 57% more energy efficient than ENERGY STAR 4.0 minimum standards.
• Wide Color Enhancer Pro delivers the entire spectrum of color and luminance for rich, saturated images with intense detail.
• 15 Watts x 2 audio power stereo broadcast reception: Supports multichannel sound (MTS)and second audio program (SAP) with 181-channel capacity.
• Built in Digital Tuner: no external box needed.
• Warranty: 1 year parts and 1 year labor warranty (90 days parts and labor for commercial use), with in-home service, backed by Samsung
toll-free support.
• BDWise: Automatically adjusts all your components for the best picture and sound quality.
• AllShare: Sync up your entire household. A wired or wireless DLNA connection lets you stream your PC audio and video files to your HDTV using your remote.
• Skype on Samsung TV: Enjoy the convenience and connectivity of free, IP-based, picture-in-picture video calls via Skype right from your couch: View it all life size on your Samsung TV.
• Swivel stand

Connections
• 4 HDMI (High-Definition Multimedia
Interface) version 1.3: 4 back
• Anynet+ (HDMI-CEC): Allows peripheral AV devices such as a DVD player to be controlled by a Samsung TV remote control.
• USB: 2 side
• PC input: 1 back

Dimensions
• TV without stand: 50.5 x 30.0 x 1.0 inches (WxHxD); 48.9 pounds
• TV with stand: 50.5 x 32.9 x 12.0 inches (WxHxD); 54 pounds

And here is the Samsung UN46C7000 46-Inch 1080p 240 Hz LED HDTV (Black) which has ALL the same features as its big brother, but with smaller dimensions:

Dimensions
• TV without stand: 50.5 x 30.0 x 1.0 inches (WxHxD); 48.9 pounds
• TV with stand: 50.5 x 32.9 x 12.0 inches (WxHxD); 54 pounds

Either way you will have an awesome S3DHD viewing experience! There will also be a 40" model released from their LED 7000 lineup. Can't wait to get one of these beautiful units in my living room... :-)