Move Like Jaeger! PACIFIC RIM's Marketing Is Now Firing On All Cylinders!

Guillermo del Toro's PACIFIC RIM is making some big noise in all the right ways! Warner Bros. viral marketing website has been dropping Jaeger Bombs across their global map lately.

Let's get you up to speed on what's happened:

First of all we have blueprints to study for four of the Jaegers thus far (pictured). Countries build their own breed of Jaeger with unique strengths and to date we have the just released Australian Striker Eureka along with the Russian Cherno Alpha, Japanese Coyote Tango and the American Gipsy Danger.

Awesome concepts or what! And pragmatically very brilliant - regions of the world will be rooting for their own robot driving in audiences everywhere.

Precious little information about the Kaiju that attack our cities, but a couple of very cool teaser clips exist - one showing the chaos from an attack on San Francisco (below). ENJOY!

Everything we have been seeing from this production has seemed to be epic. It looks like Guillermo has been able to leverage every cent of a massive budget to pull off what seems to be a must-see event movie.

Hit the jump for more...


Here's the storyline for the movie:
When legions of monstrous creatures, known as Kaiju, started rising from the sea, a war began that would take millions of lives and consume humanity’s resources for years on end. To combat the giant Kaiju, a special type of weapon was devised: massive robots, called Jaegers, which are controlled simultaneously by two pilots whose minds are locked in a neural bridge. But even the Jaegers are proving nearly defenseless in the face of the relentless Kaiju.

On the verge of defeat, the forces defending mankind have no choice but to turn to two unlikely heroes—a washed up former pilot (Charlie Hunnam) and an untested trainee (Rinko Kikuchi)—who are teamed to drive a legendary but seemingly obsolete Jaeger from the past. Together, they stand as mankind’s last hope against the mounting apocalypse.

PACIFIC RIM opens on July 12, 2013. The first trailer for the movie drops on December 14 pre-rolling with THE HOBBIT: AN UNEXPECTED JOURNEY in 3D. What a cinematic day that will be!

Kaiju Attack Clip:



Sources: EIGA | Wired | PACIFIC RIM Movie Site

New TRON LEGACY Trailer Online!!

Jim here. FINALLY. A trailer for TRON LEGACY is up for all to see! Check it out right here.

Apparently the link was decoded and the link was passed on to Alex over at FirstShowing. Thanks to jsayson15 for the heads up!

Let's heat up this marketing machine a bit! :-) LOVE THE TRAILER!!

New TRON LEGACY IMAGES - Countdown To Trailer Is On...

Jim here. Disney has released two TRON LEGACY images through its Facebook page and will continue to do so every day until the new trailer shows in front of ALICE IN WONDERLAND this weekend. So far we have two new images and they are below - have a look!

Click images to zoom in a bit.

This should be the same trailer that was shown to advanced audiences in select theaters through their viral site Flynn Lives.

We are still some time away until the movie hits our 3D screens (Dec 17) so Disney's marketing machine is only getting warmed up! I expect many more surprises in the coming months.

TRON LEGACY Trailer Screened: Event Did Not Live Up To Expectations...

Jim here. Unfortunately it sounds as though Disney's TRON LEGACY event at various cities was a let down. Many were expecting an AVATAR Day type event where there was a significant chunk of footage shown. Instead it was a new trailer, but with some previously seen material. And a t-shirt.

Keep in mind however that this is NOT speaking of the quality of the movie which seemed to all to be top notch!

The trailer was not quite two minutes long according to some fans (others say 2.5 minutes) and not worth the wait. It was only screened ONCE. They had to check their electronics at the door and many shook their heads as to why after the event. One complained he spent more time in the line up to retrieve his cellphone than watching the trailer!

Here are some first hand reports exclusive to MarketSaw:
clogwyn wrote:

Just got back from the London (UK) IMAX screening..... We waited for over half an hour past the screening til 2pm...everyone very excited to see new footage etc. Were itold how lucky we were and that we were privileged to be the first audience worldwide to see this...and then they showed a 2 min trailer that I have already read about on this site or others (flynns son, visits flynn's arcade, finds den behind tron machine, gets zapped into teh system, then lots of quick shots of key characters and a few lightcycles racing, then coming soon title - thats pretty much it. Either something technical screwed up and they couldn't show us the supposed preview scenes from the movie (we were expecting around 10-15mins for our trouble, such as Avatar Day?) or that was it, just the trailer. Audience was confused / p*ssed off and left, no cheers, whoops or anything. Be very interested to see what NY and LA get. If the same treatment then I think Disney are treating a loyal Tron fanbase like muppets.

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Paul wrote:

Basically It was alot of hype for the trailer that WILL BE ON ALICE AND WONDERLAND NEXT WEEK. Like don't get me wrong, it was a great trailer. But it wasn't even two minutes. Starts out with Flynn's son. They say they got a call from the old arcade that has been closed for a long time. He goes to the tron machine. Gets through the secret passage way. Gets zapped in to the computer (we don't see it) then we get a bunch of great pics of the video game world. Definitely stuff to get excited at. I honestly don't feel the need to go into that much detail. Great images that will be better seen rather than written about. Is it as mind blowing as AVATAR. Not really simply because the world of AVATAR is so exspansive and inventive. But I also think with this trailer they are playing it close to the chest here. But then the trailer ended and that was it. Do we get a glimpse of the light cycles. Yes two very short very cool shots. Any DAFT PUNK? Nothing that I could really tell. I will say this though Olivia Wilde looks great in her suit. It also looks to not be related to the TR2N script that is floating around the internet. I read the first 20 pages and there doesn't seem to be any relation to that script (which is good) People traveled far to see this. I don't know if it was only for the screening, but a fan said he was from Toronto and another from Boston. ALL FOR A TRAILER THAT WILL BE ONLINE IN A WEEK. It was really indignant of them to play this event like it was something more. Checking cell phones at the door?! It was in 3d IMAX what could they have filmed? An insanely blurry image? Afterwards there was a mob of people trying to get their phones It was utter chaos. I spent more time in line for my cell phone than I did the trailer. I walked up to the studio representatives and told them how disappointed the fans were at the event. They thought it had been clear it was just the trailer. But no where in the sign up stuff did it say that. We cheered to have it shown again but there was nothing. They herded us out. I did get a 'Flynn Lives' t-shirt which was cool. But overall an insane disappointment in fandom. If you are going to put that much work at least show SOMETHING else besides a trailer. Don't feel like any of you missed out. Cause you didn't.

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kevinC wrote, in response to clogwyn:

Just got back from the ny screening...it was the same footage which was just the new trailer...i disagree though and thought the trailer was pretty good ...seeing flynn prepared for battle looking 20 years younger than he is was pretty cool...i dunno if it was a digital recreation of him or what ala arnold in terminator salvation but he didnt look like some old man looking to fight...the lightcycles looked amazing and the faithfullness to the original is apparent and the visuals to me looked oustanding....seeing it at lincoln square on one of the biggest screens in the world definitely makes a difference though...the crowd here i believe was impressed with what was shown but dissapointed at the length of the footage shown....but taken at face value the footage itself ...i thought it was pretty damn good and am excited for the movie...but i do agree that going all the way to a theatre to see 2 and half minutes is absolutely ridiculous even if we did get a flynn lives t -shirt along with it.

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So mixed results, but mainly disappointing. I did not see the trailer so I can't comment on the content at all, but it sounds as though it could be worthwhile if I were seeing another movie right afterward. And, of course - I love a good t-shirt just like the next guy :-)

Could have been handled better by Disney Marketing though. Not sure why they wanted this viral. Hopefully there are much bigger and better things planned in the coming months. They have to be careful though - if you cry wolf too many times, audiences may not show up for the real deal! :-) Just sayin'.

TRON LEGACY Viral Site Announces Exclusive Events This Weekend!!

Jim here. The creative folks over at Disney have taken a page from the Fox marketing playbook and are hosting exclusive TRON LEGACY events this weekend. Odds are it is a special screening of small segments of the movie - ala AVATAR Day.

Here are the locations and times for the events:
New York
AMC Loews Lincoln Square IMAX - Sat., Feb. 27, 10:00AM EST

Los Angeles
IMAX Theatre at The Bridge - Sat., Feb. 27, 2:30PM PST

London
bfi London IMAX Cinema - Sat., Feb. 27, 1:30PM GMT

Toronto
Scotiabank IMAX Theater - Sat., Feb. 27, 11:00AM EST

Sydney
LG IMAX Theatre - Sun., Feb. 28, 10:00AM EDT

Tickets will be released on THIS SITE on February 25 at these times:
New York - 4PM EST
Los Angeles - 1PM PST
London - 9PM GMT
Toronto - 4PM EST
Sydney - 8AM EDT (*2/26)

You must also be a registered member of the FlynnLives website to be eligible to get tickets. So register now and hope you can get through when the designated time arrives in your home city!!

GOOD LUCK! Let us know if you get in... :-)

New TRON LEGACY Trailer Coming On February 24?!

Jim here. Some viral marketing is hitting the Interwebs lately for Disney's much anticipated TRON LEGACY.

Several people (via ComingSoon) have received through snail mail a weird looking star with a note attached giving the URL FlynnLives.com/ZeroHour. Alex Billington of FirstShowing calculated the zero hour to be February 24th at 2:30pm Pacific Time.

We are not too sure exactly what will be coming at the "zero hour" but some sort of trailer seems to be the most likely candidate.

I would wager that the trailer or media will be present at the Zero Hour site. Interesting. I am not one to go all nuts over puzzles and such created by marketers, but this movie has my attention - no doubt about it!