Variety Got It Wrong: James Cameron Not Personally Signed to CAA

Michael here.  I knew something was fishy.

It turns out my confusion regarding Cameron signing with CAA was for good reason: Nikki Finke at Deadline Hollywood Daily reports that Variety was mistaken regarding CAA representing Cameron personally.

According to Finke, "everybody close to Cameron, including his guys at Lightstorm, were shocked to read this. Because what they understood was that CAA's Richard Lovett is assembling a team not to sell Cameron but to sell Cameron's Fusion Camera System technology developed for his forthcoming Avatar.

Later on in her article, however, Finke refers to the performance capture technology Cameron developed, seemingly confusing it with the Pace / Cameron Fusion camera system.  So is CAA helping to sell the Fusion 3D Camera System, Cameron's revolutionary performance capture and virtual production technologies, or all of the above?

In either case, I think this is great news.  The spreading of either of these technologies would result in better, more convincing 3D and CG characters. Plus it would give Cameron / Pace more money to pursue their own groundbreaking filmmaking pursuits.  As one of Finke's sources describes the CAA deal: "But, at the end of the day, it's not about repping him as a filmmaker, it's about finding money for his technology."

So there you have it!