Vin Diesel's XXX Will Be Moving From Sony To Paramount And From 2D To 3D!!

Jim here. Deadline has the goods on Vin Diesel's XXX franchise moving from Sony to Paramount and from 2D to 3D.

Apparently Rob Cohen is returning to direct the third iteration which is pegged for a late 2011 or early 2012 release. It makes perfect sense to have these action movies in 3D; same holds true for MGM's Bond franchise. Why they haven't announced anything yet is beyond me!

SPOILER ALERT!

Xander Cage (Diesel) is left for dead, but returns to execute a very difficult assignment that only he can pull off. Samuel L. Jackson will reprise his role as Agent Augustus Gibbons, Xander’s handler. Most of the action takes place in Europe. Diesel will star in the film right after he completes another installment of The Fast and the Furious, which Universal Pictures will release June 10, 2011. Paramount expects to distribute the film six months or so later.

END SPOILER ALERT

Cohen, who is now shooting Coke's first ever 3D commercial, said he's excited by the possibilities: "I feel what we did in the beginning of the decade was bring a different attitude to the action movie and a different kind of hero. With the new 3D instrument and the techniques I can apply, we can create a different kind of cutting-edge experience in 3D by shooting it that way from the beginning the way James Cameron did Avatar. This won't be fantasy characters, it takes place on Earth in real time. That's a new dimension to be explored, and I'm excited."

Looks like a slam dunk, box office smash if you ask me. While I am not a deep rooted fan of the franchise, I can see the appeal and Diesel's international drawing is always there. Want to see that 3D Coke commercial too! :-)