First Hobbit TV-Spot Hits

"In a hole in the ground there lived a hobbit."

So begins this new TV Spot. Tim here with a bit of exciting Hobbit news... like there isn't something new every day. That's the point we've finally reached for the marketing on the first film. Expect a lot more to come in the following days. However, that doesn't make any of us less excited. It does however bring to light the fact that if you want to stay fresh then you had better start skipping posts like this.

I really like this TV-Spot because it focuses on Bilbo's lack of experience in adventures. There's plenty of action shots with a few clever lines delivered quickly and on the mark. There's a few new shots, but a lot of the quick action shots are from the trailer released a month ago. Mainly the dialogue is fresh to the ears.

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The Hobbit: An Unexpected Journey, the first of Peter Jackson's three films bringing J.R.R. Tolkien's epic to cinematic life hits theaters Dec. 14, but advanced tickets sales start Nov. 7, so as a warning to you: Be online, or in line, first thing that day to get your tickets.