Published in the pages of a ruralist magazine back in 1997, the notice went on to gain notoriety on the Internet as well as on Jay Leno's The Tonight Show. Even before its authorship and veracity were finally accounted for in 2010, its core idea piqued the interest of screenwriter Derek Connolly and director Colin Trevorrow, who decided to create their own backstory for the ad's mysterious author and spin from it a gently romantic tale. The result was a scruffy, high-concept indie comedy, one sadly scheduled to leave Netflix on August 12 (at 11:59 P.M., for those watching the clock).
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