Wednesday 13 February 2008
U23D Delayed In Some Markets: Hannah Montana To Blame?
The wide release of U23D has been delayed in some markets from February 15th to the 22nd while at the same time Disney extended Hannah Montana's "Best Of Both Worlds" concert movie by at least a week and giving an option for theater chains to keep it even longer if the demand exists.
There are only so many 3D enabled theaters that have been converted (between 800 and 900 currently) so a lot of negotiations must take place for what films get that capacity - demand counts. With the reviews U23D has been getting, the response should be overwhelming - just like Montana's was.
Let's hope everyone gets their fair allotment of time in the 3D theaters. I'm sure they will - interesting to watch!
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